Our Purpose

To help you achieve your fitness goals at home, whatever your space.

PIVOT provides simple, smart and strong solutions to improve well-being and enable everyone to attain their fitness goals. The PIVOT Bed is for anyone who needs practical and inspirational space to exercise at home.

We're an independent, British, privately owned company. We design, test, manufacture and ship our products from the United Kingdom. Having our factory nearby means we can be agile and as such our products will constantly improve.

Everything we design and manufacture has been made to help you train at home effectively. If we don't believe it's better than alternatives on the market, we won't produce it.

Safety and Testing

Your safety is our priority and it's for that reason we invested, from the beginning, in developing our own computer-controlled testing device. As a result we know our products surpass the rigorous British Standard (BS EN ISO 20957-1 Stationary Training Equipment), we don't just assume it. That means we can simulate a 130kg person performing the necessary 12,000 pull-ups or dips every time we make a small change, or place a static load of 750kg on our power rack


We're firm believers that if something's worth doing, it's worth doing the right way - from the start. We don't use any plastic in our packaging, whatsoever. We've invested in a state-of-the-art cardboard box making machine that allows us to create custom sized boxes on demand from fully recycled and recyclable, high-quality cardboard.

As we produce beds in sizes for multiple international markets, we minimise void-fill and reduce packaging sizes, so we've vastly reduce our carbon footprint – because that's important for us all. Any unused cardboard from our box machine is fed into our shredder and used for internal packaging, so we end up using everything. Even our labels are better for the environment and we seal our packaging using paper-based gummed tape rather than the standard plastic contact tape.



Colin Montgomery
Co-founder, CEO

Prior to founding PIVOT, Colin spent 25 years delivering software projects for Clifford Chance, OpenTable, and McKinsey & Company. His last nine years were in various tech roles at McKinsey Digital from hands-on coding to CTO-level positions for client startups. These startups were formed by some of the world's largest and most prestigious banks and corporations. Digital startup incubation and startup accelerators have been his main areas of expertise in recent years.

An avid sports and fitness enthusiast, he still plays cricket every summer and his passion for mountain biking has driven him to traverse the saw-toothed jagged peaks of the Atlas Mountains in Morocco and cycle through some of Scotland’s most spectacular scenery along the West Highland Way. For longer and more arduous feats on two wheels, Col cycled the entire length of South America with his younger brother and a close friend in 2007. A decade later, he would embark on a similar journey with his wife, and co-founder, Patricia: an epic six-month road trip from London, all the way down to Cape Town, South Africa, in an expedition-prepared 80 Series Land Cruiser.